Mystresschat

Let's chat about the shift in attitudes since the recession. As an active member of the Burlington Chamber of Commerce,www.burlingtonchamber.com I attended a presentation focusing on the economic trends for 2010. Ray Kong from Ipsos.ca gave a presentation on the new trends and attititudes for 2010. If you go to their website you can subscribe to their trend watch newsletter.
The 4 key trend words in business and with the consumer are:prudent,careful,value and safety.
Gone are the days of the "extreme razor". Scotia Bank caught on to this by selling optimism" you're richer than you think". The LCBO changed "Don't drink and drive" to "arrive alive".
P.S. If you are a business owner in the Burlington area, check out the Chamber. The committees are a vital part of the business community and it's a great way to contribute and make a change.

If it is to be, it's up to me